LOUISVILLE – MAY 11, 2016 – iHeartMedia announced today the debut of WTFX-FM 93.1 The Beat, “The Ville’s Hip Hop and R&B,” effective immediately.
93.1 The Beat will launch commercial-free with 10,000 songs in a row. The station will be anchored by syndicated morning show, The Breakfast Club. The show, featuring DJ Envy, Angela Yee and Charlamagne Tha God, which is set to begin June 13. The previous active rock format will continue to be heard in Louisville on WQMF-HD2 (95.7 HD2), online at FoxRocks.com and on the iHeartRadio mobile app.
“This is an exciting addition to the iHeartMedia Louisville portfolio,” said Earl Jones, iHeartmedia’s Kentucky-Indiana Region President. “Hip hop is thriving and we want to build on that success and excitement.”
“It’s all about the music on ’93.1 The Beat’ and we’re going to kick things off by playing a lot of it,” said Michael Jordan, Regional Senior Vice-President of Programming. “This will be Louisville’s new home for classic hip hop and R&B.”
In addition to the new ’93.1 The Beat’, iHeartMedia Louisville owns and operates eight additional brands, including: WHAS-AM (News Talk), WAMZ-FM (Country), WQMF-FM (Rock), WQMF-HD2 (Active Rock), WNRW-FM (CHR), WLGX-FM (Hot AC), WKRD-AM (Sports Talk) and WKJK-AM (Talk).
iHeartMedia is a leading media outlet in the Louisville market. Its radio brands and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than 800 million downloads, 80 million registered users and more than 75 million social media followers across the Network.
With over a quarter of a billion monthly listeners in the U.S and over 80 million social followers, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet atiHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles. iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over 800 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 70 million users faster than any other radio or digital music service and even faster than Facebook. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.