Two iconic LouisvilleKY attractions named Best of the Best

Evan Williams Bourbon experience (Photo by Marty Pearl/Special to the LCVB)

Group tour industry publication Destinations magazine honors local venues



LOUISVILLE, Ky. – The American Bus Association’s (ABA) Destinations magazine has chosen both the Historic Brown Hotel and Evan Williams Bourbon experience as a “Best of the Best Travel Supplier in 2018.”  The Brown Hotel and Evan Williams are two of 57 winners that make up top hotels, theatres, museums, festivals, shopping experiences, and more across North America.


The Brown Hotel was named a winner in the Lodging: Places So Nice You’ll Want to Move In category.  This historic, luxury four-star hotel, home of the famous “Hot Brown” sandwich, welcomes group tours with Louisville’s signature southern hospitality. Chef demonstrations, group rates and bus parking have made the Brown Hotel a group tour “must visit” in recent years.

Brown Hotel Lobby from Pam 2018 - resize

The Evan Williams Bourbon experience showcases the Bourbon distilling process from grain to glass.  This Bourbon experience took honors in the Food & Beverage: Your Guests’ Stomachs Will Thank You category.  Since its opening in 2013, the Evan Williams Bourbon experience has proven to be a popular itinerary stop for all types of group travel.  The attraction is also a lead sponsor of ABA’s 2019 Marketplace in Louisville.

Destinations is the official publication of ABA, and its annual ‘Best of the Best List” Awards are determined based on evaluation of sites nominated by members of the 90-year-old organization, though the sites themselves do not have to be members.  All the winners have been published in a special section of the magazine’s September/October issue, which will be available online for a full year.

Evan Williams Bourbon experience (Photo by Marty Pearl/Special to the LCVB)
Evan Williams Bourbon experience (Photo by Marty Pearl/Special to the LCVB)

ABA is a trade association for motorcoach operators and tour companies in the U.S. and Canada.  Every year, the association provides more than 600 million passenger trips on charters, tours, and shuttles.  Its members include motorcoach operators, tour operators, tourism organizations, as well as product and service suppliers.  Click here for more information on ABA.


Louisville hosted ABA’s Annual Marketplace in 2016.  It will once again host ABA Marketplace in January 2019.



Since 1968, Louisville Tourism’s primary goal has been to enhance the area’s economy through tourism development – to promote and sell Louisville as a world-class destination. Tourism is the third largest industry in Louisville generating an estimated economic impact of $3.5 billion which supports over 27,000 local tourism-related jobs. Guests are coming from around the globe to attend a meeting, convention, special event, as a leisure guest or a combination.  More than 16.4 million visitors are experiencing Louisville’s authenticity, bourbon and culinary scenes and our unique brand of Southerness.