WHAS-TV

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Oprah Over and What’s Coming

Oprah’s Last Show: Can I admit something to you? I don’t think I’ve ever watched an entire episode of Oprah’s talk show. The first thing that comes to mind is that time Tom Cruise jumped on her couch. But I know she’s had a great 25-year-run, and today’s finale should be special. No, I doubt I’ll watch it. But my Mom will certainly tell me all about it. And in its Place: There’s a lot of buzz around WHAS-TV these days, as the station is hiring up in anticipation of launching one-hour local shows in both the morning and afternoon. …


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At the Sweeps Half, WLKY Winning

On Wednesday night, Louisville TV viewers weren’t watching ABC’s Happy Endings on WHAS-TV, a new comedy you’ve probably not heard of, at 10. The ratings leader at that hour was a CBS show on WLKY, Criminal Minds: Suspect Behavior. It was pulling a 9.6 local rating, compared with a dismal 2.1 for Happy Endings. In a nutshell, that explains the current dominance of WLKY in local TV news. Across the board, and in higher numbers than in many other markets, Louisville viewers are turning in to CBS. So halfway through the important May TV ratings sweeps, WLKY has a lead…


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Coffey’s Personal Story May Push Legislation

It’s not often that a news anchor gets personally involved in a story or cause, especially when it involves exposing personal details. But once in a while the issues that occur in the personal lives of the people on TV are meaningful — and help bring about positive changes. That’s what WHAS-TV’s Claudia Coffey is hoping for in telling the story of her son Jack’s heart condition. He’s just 4, but because of a history of heart problems in her family, she had Jack genetically tested and learned he inherited a heart condition. So he won’t be playing competitive sports…


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WHAS-TV News Director Finds Abandoned Dog

Mean people suck. That may be the message to take from a story that comes to us from WHAS-TV news director Mark Neerman. On Sunday morning, Neerman was walking his own dogs in Central Park and happened upon this poor animal chained to a garbage can and apparently abandoned by its owner. Appalled, Neerman went home and got the animal food and water and called Metro Animal Services, which sent an officer out to pick up the pooch. Neerman said he didn’t know how long the dog had been there. Neerman posted word of the incident on the station’s site…



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WHAS-TV Adding Local Programming

There are big changes all over the TV dial locally this fall, and none will have more impact than what’s going on at WHAS-TV. Rumors have been swirling for months that the ABC affiliate was pitching new, local morning and evening programming, and station GM Mark Pimentel confirmed it a newsletter released today. WHAS-TV is replacing syndicated programming (Regis) on weekday mornings with a local broadcast featuring Rachel Platt and Terry Meiners. It wil air weekdays from 9-10 a.m.  That would seem to be bad news for WBKI, the CW station that airs a local program, Louisville Live, from 10-11….


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WHAS-TV’s Fill-In Strategy

It’s storm season, so that means local TV weather guessers are putting in extra hours. And it’s no time to be short on personnel. That’s one reason WHAS-TV has called on a local weather veteran, Kim Stevens, to fill in on the air. Stevens is doing freelance weather in the spot vacated by Jamie Martin, who left for a job in South Bend.  She’s was with WLKY-TV until leaving in 2009. She’s done some fill-in work at her old station, too. Mark Neerman, the station’s news director, said using local, known freelance talent is a good way to get through…


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Assault on Houston for Local TV

Welcome to Opening Day. No, I don’t mean for the Reds, though they take on the Brewers at a chilly Great American Ballpark this afternoon. And the Bats don’t open up at Slugger until next week. No, it’s opening day for the local TV station assault on Houston (imagine graphic: ASSAULT ON HOUSTON! 2011). So if you really don’t want to miss a moment of the UK coverage, let this be your guide. Or go back to calling in and complaining about UK fans to Tony Vanetti on the radio. WAVE-TV, which claimed last night to be the ONLY local…


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WHAS, WAVE Enter Helicopter Sharing Agreement

Imagine this — you see a news helicopter passing over a crime scene.  The graphics are for WHAS-TV. But then you see the bird turn around, and it goes by and displays the graphics for WAVE-TV. That will be the reality starting Friday, when a new contract the two stations have signed goes into effect. The two stations will share air time and the video feeds will be identical on each station. Mark Neerman, WHAS-TV’s news director, says the new arrangement saves both stations money and is similar to deals being made in the TV business. “It’s becoming really common…


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A Final Look at the Surprising February Sweeps

February was very good to WLKY-TV. In the several years I’ve been following local ratings, I don’t recall any station having a better month than the CBS affiliate did in February. According to Nielsen numbers, WLKY won every significant time period in local news head-t0-head competition in the 25-54 age group, considered the most important overall demographic to advertisers. Even in the early evenings news, where WHAS-TV has, in most ratings periods, finished first, WLKY-TV won at 5, 5:30 and 6. In mornings, from 6-7, there was a virtual tie with WHAS, but that’s been a virtual lock for WHAS…