SME

Kentucky Derby 144 logo

LouisvilleKY’s Churchill downs unveils Kentucky Derby 144 Logo

  LOUISVILLE, KY  – Churchill Downs Racetrack has unveiled the official logo for the Kentucky Derby 144. SME, a New York-based marketing agency that has developed the official Derby and Oaks marks since 2007, designed the new logo.  The running of the 144th Kentucky Derby presented by Yum! Brands and will take place on May 5, 2018.   For the 144 event logo, SME created a design that immerses the viewer into the grandeur of the Kentucky Derby at Churchill Downs. With the iconic Twin Spires as the focal point in a striking brick red, a unique opportunity presented itself…


Derby142

Louisville’s Churchill Downs Releases Official Logos for Kentucky Derby and Kentucky Oaks 142

LOUISVILLE, Ky., – Churchill Downs Racetrack today unveiled the official logos for Kentucky Derby and Kentucky Oaks 142. The logos were designed by SME, a New York-based marketing agency that has developed the official Derby and Oaks marks since 2007. The 142nd running of the Longines Kentucky Oaks and the Kentucky Derby Presented by Yum! Brands will take place on May 6 and 7, 2016, respectively. For the Kentucky Derby 142 logo, Churchill Downs and SME chose a 1920s-inspired design to evoke the glamour of Derby’s past and present and capture the mystique of winning America’s Greatest Race. The simple…