Rabbit Hole

rabbit hole

LouisvilleKy’s Rabbit Hole forms international partnership

  Partnership with fast-growing, high-potential brands is the latest in a series of successful deals illustrating the Group’s active portfolio management, part of its three-year strategic plan “Transform & Accelerate” LouisvilleKY., & Paris – -(BUSINESS WIRE) Pernod Ricard (Paris:RI), through Pernod Ricard USA’s New Brand Ventures division, is delighted to announce the signing of the agreement for the acquisition of a majority share of Rabbit Hole Whiskey, produced and based in Louisville, Kentucky. Rabbit Hole, an award-winning range of Kentucky spirits, is particularly recognized for its iconic, state-of-the-art distillery in the heart of Louisville. The brand’s Straight Bourbon and Rye whiskeys are…


rabbit hole

Add another LouisvilleKY party to your Kentucky Derby plans

Louisville, KY – RABBIT HOLE, a rapidly growing Kentucky-based spirits brand, today announced it will host the annual Esquire Derby Party and three-day, pop-up VIP Lounge in partnership with the media brand and experiential marketing and entertainment agency King Sixteen.  The weekend of events will give guests a truly unique and immersive bourbon odyssey at Rabbit Hole Distillery, located in the heart of “NULU,” Louisville’s hippest urban neighborhood. Rabbit Hole, Esquire and King Sixteen will curate the VIP Esquire Lounge at the Distillery’s Overlook Lounge, featuring sweeping views of Downtown Louisville and beyond. The VIP Lounge will offer a luxurious post-racetrack experience from Thursday through Saturday of Derby Weekend,…


fire escape

LouisvilleKY’s Second Edition of Fire Escape Sessions Announced at Louisville Slugger Museum

Louisville, KY – Announcing the second episode of the Fire Escape Sessions, a groundbreaking new music series to be held February 23, 2017, in the Gallery of Louisville Slugger Museum, thanks to the support of its owner, John Hillerich. The creator and event organizer, Alec Betz, drew his inspiration from traveling the world after finishing nine years of deployments with the U.S. Army Special Forces and the U.S. Department of State.  Influenced by the speakeasies and nightclubs hidden in the alleys and hard-to-find spots throughout Berlin, Amsterdam, London, Paris, New York, and his hometown of Chicago, his intent is to…


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LouisvilleKY’s THE WEEK: Cards by 7 TDs?, an Iraqi-born artist, Rabbit Hole Bourbon and a Great Burger

As of Friday morning, the #7 Louisville Cardinal football team is favored by 34.5 points in its ACC football game against Duke. As hard as that is to believe, I think this time Bobby Petrino won’t take his foot off the gas until his team is up by the 7 touchdown margin, because at this point in the season image does matter. And the Cards’ image will certainly be enhanced with a 56-10 win. I’ll see you in the Flight Deck. If it weren’t for it coinciding with the game at Papa John’s Cardinal Stadium, I would be riding down…