Maker’s Mark

forecastle bourbon lodge

Louisville Ky’s Forecastle announces new bourbon lineup

FORECASTLE ANNOUNCES 2016 BOURBON LODGE LINEUP AND LODGE ADDITIONS, INCLUDING FLIGHT BAR, SIGNATURE COCKTAILS, MIXOLOGY, BOURBON CARES, FIRESIDE CHATS, CULINARY OASIS AND MORE GONZO BAR RETURNS WITH ARTIST-IN-RESIDENCE AND FILM SERIES LOUISVILLE, KY – The Forecastle Festival, Louisville’s three-day music, art and environmental activism festival, is bringing back its Kentucky Bourbon Trail® outpost, The Bourbon Lodge, with a unique lineup of bourbon offerings, education, bourbon-inspired cuisine, and the revamped return of the charitable partnership, Bourbon Cares. Wall Street Journal best-selling author Fred Minnick hailed Forecastle Festival as “bourbon’s most important festival for new consumers,” praising its creation of “future connoisseurs.” Set…


bardstown aglo

Louisville Ky’s Bardstown Road Aglow Celebrates holiday milestone Saturday

Louisville, Ky., – In 1985, several businesses along Metro Louisville’s Bardstown Road/Baxter Avenue Corridor decided to highlight the holiday season in a special community way with decorations, music, and fun reminiscent of the small downtowns many people remember from years past.            Thus began a new tradition and this weekend, the tradition will live on with the 30th Annual Bardstown Road Aglow on Saturday, December 5th.           “There are many holiday events that come and go but the Highland Commerce Guild has done a remarkable job of keeping this celebration alive,” says Councilman Tom Owen (D-8). …


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Charities to Benefit from New Makers Mark-Breeders Cup Deal

The two brands aim to raise $1 million to benefit Breeders’ Cup Charities LEXINGTON – The Breeders’ Cup, Thoroughbred racing’s most prestigious international event, and Maker’s Mark®, the original premium bourbon, have announced a new partnership that will aim to raise $1 million for charity over the next three years. Beginning with the 32nd Breeders’ Cup World Championships taking place October 30 and 31 at Keeneland Race Course in Lexington, Ky., the two iconic brands will collaborate on a limited-edition collection of Maker’s Mark bottles, each of which will feature a previous Breeders’ Cup champion. The proceeds from these bottles will…


Chef Moore

Get Picked Up In Louisville For A Day of Food and Bourbon

Louisville, Ky., – Maker’s Mark and Chef Joshua Moore of Volare Ristorante are pairing up to give “foodies” a day of appetizers and cocktails this Saturday. A $175 ticket includes a Louisville or Lexington bus pick-up and a trip to Moore Farms in Taylorsville. Here, guests will meet Chef Moore and enjoy fresh-from-the-garden appetizers and a cocktail. There will be a chance to walk the gardens to see exactly where Moore gets his food. Next, the bus will take guests to Maker’s Mark Distillery for a special, private tour of the historic grounds where, in addition to enjoying a proper bourbon…


There’s Some New Horses in Town – Gallopalooza Statues in Louisville

Seen the new Gallopalooza horses around town? The theme of the 2015 Gallopalooza III  is Bridles and Bourbon. They were unveiled April 17-19 Gallopalooza has produced several hundred life-sized and colorful equine figures that you can see in front of businesses, homes and attractions around the city. There are 70 new ones this year — including  some 6-foot julep cups and a bourbon barrel in addition to horses. The statues from Gallopalooza III will be displayed around town through the summer, with a charity auction of the figures planned this fall. Brightside benefits from the profits, with a Ninth Street landscaped gateway…


Better to Talk Bats and Bourbon

This week’s Rusty Satellite Show gave me a chance to visit the Derby Museum for a mid-afernoon bourbon tasting. Fred Minnick definitely knows his whiskey, and it got him a cool new job over there as “bourbon Authority.” The Derby Museum, attempting to capitalize on the popularity of bourbon, has created a special room for Fred’s bourbon education classes, which ought to be fun for all those tourists more curious about drinking than horses. My other guest is an old friend – Rick Redman. We’ve had a good time accepting compliments for each other for many years. He does PR…


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Matching Maker’s and TV

Maker’s Mark is making a big splash in the TV and advertising industries by airing its first-ever TV commercials this week on the Discovery Channel. I Googled Maker’s Mark TV ad and found an exec from Fortune Brands (the parent company of the Loretto, Ky.) distiller doing an interview on Fox Business News, saying they’re advertising exclusively on Discovery in shows like Man vs. Wild to hit the Male 25-49 age group. So you won’t be seeing the ad on a local station. But maybe bourbon advertising is becoming OK, as we saw Early Times sponsoring a show on the…


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Bacon, Bourbon and Beer

Coming from the world of fundraising, not many events catch my eye. I’ve been on the rubber chicken circuit enough to know that many of these events: 1) are not necessarily big fundraisers despite the amount of money put into them (we’re talking net dollars, folks) 2) are not all much fun and 3) are the same people go to the same events and pose for the same society pictures. Often, if you really want to help a charity, just write a check without expecting to be wined and dined. That being said, events are a great way to learn…