Louisville Tourism

Skills USANational Leadership and Skill ConferenceLouisville KY

SkillsUSA National Leadership and Skills Conference returns to LouisvilleKY June 24-28

  (LOUISVILLE, KY) — For the fifth year in a row, the world’s largest hands-on skills competition is returning to Louisville. The 55th annual SkillsUSA National Leadership and Skills Conference (NLSC) will be held Monday, June 24, through Friday, June 28, showcasing the very best in career and technical education for the skilled trades. SkillsUSA is the third largest convention for the city, with an estimated economic impact of $26.7 million. Louisville Tourism estimates total hotel room nights for the week at more than 36,987. More than 19,000 students, teachers and education leaders are expected to attend. The cornerstone of NLSC is the SkillsUSA Championships, when…


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LouisvilleKY is the Hottest Growing Hotel Market in the Country

Bourbon City Outpacing National Trends, Takes Top Growth Spot LOUISVILLE, Ky. – All eyes are on Louisville this spring, but it’s not just the 145th Running of the Roses that’s bringing them here. According to CBRE Research, Louisville had the largest year-over-year hotel demand increase in the first quarter of 2019 at 11.4%, while demand nationally only grew 2.4% in the same quarter, slightly below last year. CBRE Hotels Americas Research specializes in analyzing and reporting on both the historical and future performance of the lodging industry. They measured the growth performance of the top 60 major markets in the first quarter…


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LouisvilleKY nabs coveted number one spot in meetings industry

LOUISVILLE, Ky. –Louisville Tourism received major industry recognition during ConferenceDirect’s Annual Partner Meeting as the top “Convention & Visitors Bureau”* of the Year in a secondary market. This is a coveted title as ConferenceDirect, a global meetings industry management company, compiles this annual report showing meeting planning customer’s top hotel and destination choices which helps forecast 2019 trends. Louisville also took one of the top 15 spots in the Top 50 U.S. Destinations for booked room nights in 2018, placing #15. ConferenceDirect also awards individual hotels, ranking them for 2018 overall hotel bookings. Especially noteworthy with these hotel awards is…


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LouisvilleKY Metro Airbnb Hosts Earned $15.2 Million in 2018

LOUISVILLE, KY — Airbnb, the world’s leading community driven hospitality company, announced today that its Jefferson County/Louisville Metro host community earned a combined $15.2 million in supplemental income while welcoming approximately 124,000 guest arrivals to the region in 2018. This comes as locals increasingly embrace the home sharing platform as an opportunity to earn supplemental income and make ends meet. The typical Louisville Metro host earns about $4,300 annually in supplemental income. Yet, local data indicates that Airbnb and its host community appear to be complementing — rather than  competing with — the Louisville hotel industry. The Louisville Metro area is in the midst of a…


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LouisvilleKY focuses on service and visitor experience, Winter/Spring tourism certification classes schedule released

 LOUISVILLE, Ky. – With the re-opening of the downtown convention center, additional hotel room inventory- including 600 rooms from the new Louisville Omni- and well as additional urban distilleries open in the Bourbon District, the tourism industry is welcoming a growing number of annual visitors to Louisville in 2019 and beyond. In a regional collaboration with the Southern Indiana Convention and Tourism Bureau, Louisville Tourism continues its involvement in the nationally-recognized Certified Tourism Ambassador™ (CTA) Network and announces the winter/spring schedule of classes.   The Louisville Tourism Ambassador Program trains applicants using Louisville-specific curriculum, a half-day training session, and an open-book exam…


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LouisvilleKY announces Largest Events of the Year

Events, tradeshows and conventions with the most economic impact in 2018   LOUISVILLE, Ky. – Louisville attracts 16.4 million visitors annually which generates an estimated $3.5 billion in economic impact for the city. In addition to Louisville’s general appeal and permanent attractions, events hosted in the city were a huge driver of tourism impact. These were the largest of those drivers in 2018 and their estimated event impact on Louisville’s economy: Kentucky Derby – $354,931,061 Breeders’ Cup World Championship – $70,078,602 SkillsUSA National Leadership and Skills Conference – $26,219,013 Mid-America Trucking Show Annual Trade Show – $25,610,761 National Farm Machinery Show…


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LouisvilleKY Tourism enters 11th year of consumer Bourbon experience  

Urban Bourbon Trail® adds airport location, 7 more stops LOUISVILLE, Ky. – To help celebrate National Bourbon Heritage Month, Louisville Tourism has released the annual edition of the Urban Bourbon Trail Passport. Entering its eleventh year, the Urban Bourbon Trail will have 44 bars and restaurants including the first ever stop at the Louisville International Airport.   Joining the roster of Urban Bourbon Trail stops this year are eight (8) new bars and restaurants: Book & Bourbon Southern Kitchen (pre-security at the Louisville International Airport), Blue Horse, Butchertown Grocery, Check’s BBQ & Blues, Coals Artisan Pizza, JB’s Pub, Recbar and Waylon’s Feed…


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A new name for Louisville Tourism

Louisville CVB Celebrates Name Change During Milestone     LOUISVILLE, Ky. — As the Louisville Convention & Visitors Bureau celebrates a 50-year milestone of marketing the city, the organization is also looking towards the future with a name change to Louisville Tourism. The new name coincides with unprecedented tourism development and reflects the economic growth the hospitality industry generates for the city. An expanded downtown convention center, ongoing hotel development and renovations, a growing bourbon district and new attractions are meeting the demands of the more than 16.4 million visitors coming to Louisville. On July 8, 1968 the current iteration of…