Kentucky Derby 144

Kentucky Derby 144 logo

LouisvilleKY’s Churchill downs unveils Kentucky Derby 144 Logo

  LOUISVILLE, KY  – Churchill Downs Racetrack has unveiled the official logo for the Kentucky Derby 144. SME, a New York-based marketing agency that has developed the official Derby and Oaks marks since 2007, designed the new logo.  The running of the 144th Kentucky Derby presented by Yum! Brands and will take place on May 5, 2018.   For the 144 event logo, SME created a design that immerses the viewer into the grandeur of the Kentucky Derby at Churchill Downs. With the iconic Twin Spires as the focal point in a striking brick red, a unique opportunity presented itself…