Friday, February 27, 2015. Louisville, KY. – Pegasus Pin Madness starts Monday! The Kentucky Derby Festival’s 43rd edition of the Pegasus Pin officially goes on sale Monday, March 2, at more than 1,000 retail outlets and participating financial institutions. Since February 24, the pins have only been available at Hard Rock Café Louisville.
The 2015 Pegasus Pins sell for $5 apiece and come in a singular design of teal plastic, magenta Pegasus and white lettering captured in an outline of the State of Kentucky. Family Fun Packs of five pins will also be available at select retail locations for $20.
“You can’t lose with the purchase of a Pegasus Pin,” said Mike Berry, President and CEO of the Kentucky Derby Festival. “They are a tremendous value providing free admission into more than half of the Festival’s events, and any 2015 plastic pin could make you a Grand Prize winner.”
Any Pegasus Pin is your chance to win one of 8 Weekly Grand Prizes. The prizes will be given away on Fridays beginning Friday, March 13 through Friday, May 1. Just register your pin using the KDF App or online at www.PegasusPins.com. All pins must be registered to be eligible for the grand prize drawings.
Weekly Grand Prizes include: $2,500 AAA East Center Travel Certificate; Dillard’s Ultimate Total Spring Makeover; French Lick Resort Package; $2,500 Kroger Grocery Shopping Spree, $2,500 Kroger Fuel Card; $2,500 Kroger Gift Card, Louisville Bats “May Triple Play” Package, and a $2,500 Meijer Shopping Spree.
Pegasus Pin purchasers also have a chance to win one of the coveted Gold Winner Pegasus Pins. With nearly 12,000 of these pins in circulation, the odds of finding a gold winner Pegasus Pin are approximately1 in 20. In addition to the Weekly Grand Prizes, Gold Pin Winners are also eligible for a chance to win a new Honda CRV, which will be given away on Friday, May 8.
Three local discount coupons will be available inside each pin envelope. One of those coupons includes an exclusive offer from Liquor Barn. The coupon (which is on the back of every registration card inside each envelope) is good for one free special edition Kentucky Derby Festival Commemorative Glass, available only at participating Louisville area Liquor Barns (Hurstbourne, Springhurst, Bashford Manor & Fern Valley). The glasses will be available while supplies last.
Started as an awareness campaign for the not-for-profit civic celebration in 1973, the plastic Pegasus Pins are now one of four primary sources of funding the Derby Festival events. It has become a way for the community to have ownership in the Festival and show their pride in the region’s largest celebration.