One gift card to cover more than 50 LouisvilleKY shops

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Offers Alternative To Mega Chain Gifting, Just In Time For Small Business Saturday and the hoLOUdays Contest

Louisville, KY (November 22, 2016) – The Louisville Independent Business Alliance (LIBA), an alliance of more than 850 locally owned and independent businesses, is proud to offer an eGift Card that will be good at over 50 member businesses.

Gift cards are often a convenient choice for gift giving, and this card will offer an impressive array of places to redeem the eGift Card. Buyers can also feel good because their purchases are keeping more money in our community and supporting the businesses that make our town unique.

To celebrate the launch of the card, a special deal is being offered through Tuesday, November 29, 2016 where buyers who purchase $100 or more in eGift Cards will get an extra $20 gift card. eGift Cards are available for purchase online at

“We’ve had numerous requests over the years for a gift card that would be accepted at multiple local businesses,” says Jennifer Rubenstein, Executive Director of LIBA. “We think this will be popular with thoughtful gifters who want their purchases to have an impact.”

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Another bonus for shopping local is an entry into LIBA’s hoLOUdays Contest, which officially launches on Small Business Saturday, November 26th. To enter the contest, shoppers must collect receipts from LIBA member businesses and then present the receipts for review at one of the sponsor sites (Heine Brothers’ Coffee or Feeders Supply locations) or submit via mail/online/email/text by January 3, 2017. The winner will receive $1,000 to spend at LIBA member businesses of their choice.

LIBA will host a press conference on Small Business Saturday, Nov. 26th at 10am at Heine Brothers’ Coffee’s new headquarters, 1301 W. Main Street, to officially launch the contest. Mayor Fischer and Congressman Yarmuth will also be in attendance to celebrate the day and share remarks. On a larger scale, LIBA members throughout the city will celebrate Small Business Saturday by chalking their sidewalks with “Buy Local” messages and posting images to social media.

A recent study of Louisville-area businesses shows that for every $100 spent at a locally-owned, independent business, $55 is reinvested locally, whereas only $14 is reinvested when that same money is spent at a national chain. By shopping local, consumers also help to preserve the unique community character of the Metro Louisville area. According to the U.S. Small Businesses Administration, as of 2014, small businesses nationwide accounted for 63% of net new private-sector jobs created and represented 99.7% of firms with paid employees.Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting

About the Louisville Independent Business Alliance
LIBA is a non-profit organization whose mission is to preserve the unique community character of the Metro Louisville area by promoting locally-owned businesses and to educate citizens on the value of buying locally. For more information about LIBA, visit

About Small Business Saturday
November 26th marks the seventh annual Small Business Saturday, a day designated to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created in 2010 in response to small business owners’ most pressing need: more customers.

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