LOUISVILLE, Ky. – September 10, 2015 – LOUDER THAN LIFE, a weekend-long rock music and camping fest set for October 3 and 4 at Champions Park in Louisville, Kentucky, has announced additions to its mouthwatering culinary lineup. The impressive food and beverage lineup includes bourbon exhibitions and sampling with 17 bourbons, a selection of craft beer from 6 breweries, Gourmet Man Food and a celebrity chef using a power saw to slice meat
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More than 70 vendors, along with celebrity chef Tom Coghill (Food Network’s “Diners, Drive-Ins and Dives”), who clenches a power saw to cut ribs for the smoker, will whip up culinary creations while a spectacular music lineup of rock legends and breaking talent amplifies LOUDER THAN LIFE’s four stages. The lineup includes Rob Zombie, ZZ Top, Godsmack, Shinedown, Lynyrd Skynyrd, Slash featuring Myles Kennedy & The Conspirators, Breaking Benjamin, 3 Doors Down, and Bring Me The Horizon, as well as live, in-ring matches with WWE®’s NXT® Superstars.
Festival goers will have an array of local mouthwatering options to sink their teeth into, including Louisville’s Momma’s Mustard, Pickles and BBQ’s famous dry rub wings, Doc Crow’s slow smoked beef brisket and Black Rock Grille’s rock grilled burger and hand cut fries.
Bourbon World presented by The Louisville Courier-Journal: The LOUDER THAN LIFE Bourbon World presented by The Louisville Courier-Journal will include: Angel’s Envy, Willett, Basil Hayden’s, Benchmark, Buffalo Trace, Bulleit, Eagle Rare, Evan Williams, Four Roses, Jim Beam, Knob Creek, Maker’s Mark, Michter’s, Old Forester, Town Branch, Wild Turkey and Woodford Reserve.
Gourmet Man Food Village: The Gourmet Man Food Village will offer selections from Doc Crow’s, Iron Barley, Highway 61 Roadhouse, Momma’s Mustard, Pickles and BBQ, Spotz Gelato, Hi-Five Doughnuts, Art Eatables, Louisville Dessert Truck and many more.
Craft Beers/Artist Inspired Beverages: LOUDER THAN LIFE will offer regional craft beers and artist inspired beverages such as Alltech Lexington (Kentucky Bourbon Barrel Ale, Kentucky Ale), Falls City Beer (Hipster Repellant IPA, City Pale Ale), Goodwood Brewery Company (Bourbon Barrel Stout, Bourbon Barrel Ale, Louisville Lager), Iron Maiden’s Trooper Beer, Motörhead’s Shiraz Wine, New Albanian Brewing Company (Black & Bluegrass, Hoosier Daddy), West Sixth (West Sixth IPA, Deliberation Amber and Lemongrass American Wheat) and more.
Exclusive onsite experiences include Spudz Chips’ creation of a Hot Brown flavored chip for LOUDER THAN LIFE. Spudz will be in a giant green Army truck making fresh Hot Brown chips for attendees.
Jack Daniel’s will bring a “Taste of Tennessee” to Louisville as an official sponsor of LOUDER THAN LIFE. The Jack Daniel’s experience, a mobile museum, is bringing a little of the much-loved distillery from Lynchburg. The experience is open to those over 21, which includes free tours throughout the festival. Stop by the Jack Daniel’s experience while visiting LOUDER THAN LIFE for personalized Barrelhead Engraving, Jack Daniel’s merchandise for sale, and free Mobile Distillery tours. Tumbleweed Restaurants will also be on site, selling Jack Daniel’s themed fare. www.jackdaniels.com
Jägermeister, the iconic German elixir made from 56 select botanicals, returns for LOUDER THAN LIFE’s second year. Jägermeister is offering band signings in Jäger World, as well as a build your own cocktail experience bar where festival goers can tap their own inner mixologist and explore the different nuances of Jägermeister’s complex and balanced flavor.
Community leaders like Mayor Greg Fischer can’t wait for the festival’s return to Champions Park. “Louisville is home to some of the world’s best music and food and there’s definitely only one area to come to for bourbon, so where else would you have a festival experience such as LOUDER THAN LIFE? We’re excited that we can host this great event in such a super venue down by our waterfront and show all the music, food and bourbon fans what our city and people are all about,” Fischer said.
LOUDER THAN LIFE’s premier selection of bourbon, whiskey, craft beer and Gourmet Man Food is curated personally by festival creator Danny Wimmer.
THE BOURBON LINEUP:
“All bourbon is whiskey, not all whiskey is bourbon.”
Angel’s Envy (Louisville, KY)
Basil Hayden’s (Clermont, KY)
Benchmark (Frankfort, KY)
Buffalo Trace (Frankfort, KY)
Bulleit (Louisville, KY)
Eagle Rare (Franklin County, KY)
Evan Williams (Bardstown, KY)
Four Roses (Lawrenceburg, KY)
Jim Beam (Clermont, KY)
Knob Creek (Clermont, KY)
Maker’s Mark (Loretto, KY)
Mitcher’s (Louisville, KY)
Old Forester (Louisville, KY)
Town Branch (Lexington, KY)
Willet (Bardstown, KY)
Wild Turkey (Lawrenceburg, KY)
Woodford Reserve (Versailles, KY)
THE CRAFT BEER SLATE:
“Cenosillicaphobia is the fear of an empty beer glass.”
Falls City Beer (Louisville, KY)
Goodwood Brewing Company (Louisville, KY)
Alltech Lexington (Lexington, KY)
Iron Maiden: Trooper (Stockport, UK)
New Albanian Brewing Company (New Albany, IN)
West Sixth Brewing (Lexington, KY)
Motörhead’s Shiraz Wine
GOURMET MAN FOOD:
Black Rock Grille
Bourbon Barrel Foods
Chicago Taste Authority
Classic Home Cookin’
Dia de los Tamales
International Spud Station
Iron & Barley
J Goodwin’s Fusion Grill
Jack Daniel’s BBQ
Long Shot Lobsta
Louisville Dessert Truck
Louisville Sushi Truck
Red Top Dogs
SideBar @ Whiskey Row
The Traveling Kitchen
Up In Smoke BBQ
Zoom Zoom Yum
Monster Energy will help fans celebrate the weekend with artist autograph signings at the Monster Energy Hospitality Rig as well as ice cold Monster Energy drinks to refuel and keep the party going all weekend long.
Sponsors for LOUDER THAN LIFE include Monster Energy, Jack Daniel’s, Jägermeister, Miller Lite, Fxck Cancer, Zippo Encore, Marshall Headphones, Yelp, The Crazy Dave’s Music experience, 93.1 The Fox, Alternative Press, TeamRock, Revolver, Loudwire.com, LEO Weekly, The Louisville Courier-Journal, and more.
2014 Festival Recap Video: https://vimeo.com/118846628