Louisville-based Red e App, a new mobile application platform, announced its roster of beta customers today, demonstrating how customer engagement is evolving for multi-channel communications that drive diverse sales models. Key first clients include: Fleet Feet Sports Louisville, Leadership Louisville, Fat Jimmy’s Pizza, Gray’s College Bookstore, Quills and Comfy Cow Handcrafted Ice Cream and Desserts. Additionally, Red e App is working with large health care systems and key academic institutions in building efficient mobile communications that benefit and enhance the engagement between all parties.
LIBA, Louisville’s Independent Business Alliance, assists its member businesses in group branding and marketing to promote their value to the local community through their Buy Local First campaign. Jennifer Rubenstein, LIBA Director, says, “Red e App could be a great tool for our local members to immediately have a mobile presence and voice in a cost effective manner – and at the same time, provide local consumers easy access to all of their favorite brands. They are an independent, Louisville company – we’re glad to support them! ”
AMIBA, The American Independent Business Alliance, has included Red e App as a speaker and sponsor of their national convention this week in Louisville, Kentucky. Jonathan Erwin, founder of Red e App, will be speaking on Friday at 2:55 PM at The Galt House in the Coe room. The AMIBA conference gathers business alliance leaders, visionary business leaders, and government and economic development officials to share programs benefiting local independent businesses because the concept makes sense. AMIBA, which brands “buy independent, buy local” campaigns, helps communities build economic vitality through maintaining local independent businesses and keep economic and political power rooted in the community. “We believe that our beta customers are good examples of what will sweep the country in mobile social engagement in 2012. PaaS, platform-as-a-service, greatly reduces the cost of entry for all retailers, and other vertical players in moving into the mobile generation,” said Jonathan Erwin, CEO of Red e App.
Statistics prove out that a mobile application can jack up upscale restaurant reservation scheduling by up to 10x, from 5-8 per week to 5-10 per day, according to iSchedule, which is the next mecca for Red e App. “We are seeing interest from high-end chains, and other operators that have multi-locations and sitdown dining,” Erwin said.
US consumers prefer mobile access for banking, travel, shopping, local info, news, video, sports and blogs and, in 2011, with a preference for apps that tied to games, social media, maps and music, according to mobiThinking statistics. Their research shows that mobile searches have quadrupled in the last year; for many items one in seven searches are now mobile.
Retailers, restaurateurs, and other Red e App clients are delivering all kinds of data that engages their clients and constituents on mobile devices, including events, new pricing, location announcements, seasonal items or other changes, reminders, and rewards, plus key links for maps, services and goods, and hours of operations. Mobile applications can also be used for delivery of specialty audience information for sales teams, employee groups, job recruitment, and student alerts, for example.
Fleet Feet Sports Louisville owner, Jeff Wells, said, “We are pleased that we can now communicate whenever and wherever our customers go. We’ve got the best foot solutions for getting our customers active and we are proactive in working with them at every level of fitness. With Red e App, we can now communicate to our loyal customers, training groups and class participants in real time. This allows us to better fulfill our mission to celebrate, with passion, the healthy lifestyle of our customers.”
Red e App enables merchants and brands to capitalize on mobile, social and local marketing. It also allows the sharing of interests, and other conversations, amongst participants, and each user chooses the organizations and retailers it wishes to receive information from, affording privacy. Segmentation for specialty groups is possible, so that not all Red e App users have access to all groups that have notifications and communication channels. The system sends only data relevant to the Red e App subscribed customers.
Businesses interested in having a mobile app presence in under a half an hour can sign-up for Red e App at http://www.redeapp.com “RedeApp” is currently available for free consumer download on the iPhone and Android. Stay tuned to the Red e Blog and Facebook page for product announcements. www.redeapp.com