Louisville, KY., – Bourbon & Beyond, created by Danny Wimmer Presents, announces The Daily Beast as the official media sponsor of the inaugural festival. Held at Champions Park in Louisville, Kentucky the weekend of Saturday, September 23 and Sunday, September 24, it gives attendees access to top chefs, bourbon experts and world-class musicians for two full days.
The Daily Beast’s chief cocktail correspondent and editor of the publication’s “Half Full” section, Noah Rothbaum, will be present onsite at the Bourbon & Beyond Festival offering exclusive programming throughout the weekend, including:
“Noah’s & Fred’s Drinking Tunes”
Come to The Big Bourbon Bar, grab a dram or a cocktail and get ready to sing-a-long to the best drinking songs with Noah Rothbaum and Wall Street Journal best-selling spirits writer Fred Minnick.
To celebrate the partnership, Danny Wimmer Presents is teaming up with The Daily Beast to premiere a new video showcasing Danny Wimmer and Fred Minnick visiting Master Distiller Harlen Wheatl
See the video here:
About Danny Wimmer Presents: Since 1993, music industry veteran Danny Wimmer has been producing concerts and festivals, both large and small. In 2011, he formed Danny Wimmer Presents, which now produces several of the largest rock and alternative festivals in the U.S. By combining A-list talent with local cuisine and culture, DWP has become recognized within the industry for delivering the highest-quality entertainment experiences to fans, artists, sponsors, partners and host cities. DWP creates memorable and all-encompassing festival experiences, leaving both consumers and partners with lasting and meaningful impressions. DWP will continue to add new music festivals to its already stellar portfolio, which includes Rock On The Range, Monster Energy Aftershock, Monster Energy Welcome To Rockville, Monster Energy Carolina Rebellion, Louder Than Life, Bourbon & Beyond, Monster Energy Houston Open Air, Monster Energy Rock Allegiance, and Chicago Open Air, among others.
In addition to being The Daily Beast’s chief cocktail correspondent, Noah Rothbaum also co-hosts the podcast “Life Behind Bars” (along with cocktail historian David Wondrich) and is author of the books, The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink (2007) and The Art of American Whiskey: A Visual History of the Nation’s Most Storied Spirit, through 100 Iconic Labels (2015). He is also the associate editor of the forthcoming Oxford Companion to Spirits and Cocktails, which will be published in the spring of 2018.
Independent. Irreverent. Intelligent. The Daily Beast delivers award-winning original reporting and sharp opinion in the arena of politics, pop-culture and power. Always skeptical but never cynical, The Daily Beast reaches more than 1 million readers a day. John Avlon is Editor-in-Chief and Heather Dietrick is Publisher. The Daily Beast is based in New York and is an operating business of IAC (NASDAQ: IACI).