World’s No. 1 Bourbon Makes History with First-of-Its-Kind Mixology experience in Downtown Louisville
LOUISVILLE, Ky., March 21, 2017 /PRNewswire/ — Cocktails in Kentucky just got more delicious. The Jim Beam Urban Stillhouse proudly debuts a premier tableside cocktail experience, “raising the bar” for bourbon tastings and at-home mixology. Featuring classic and contemporary drinks created by a “cocktail concierge,” the program marks an evolution of Jim Beam’s downtown Urban Stillhouse and celebrates one of the first Kentucky bourbon distilleries to offer cocktails for visitors.
“The Jim Beam Urban Stillhouse has grown from a best-in-class micro-distillery and retail space,” said Kim Bennett, Senior Director, Kentucky Beam Bourbon experiences, Beam Suntory. “It’s now also where more than 220 years of Jim Beam history come to life in refreshing cocktails, giving long-time fans and curious newcomers a unique tasting experience.”
The tableside experience combines select Jim Beam® Bourbons with a trio of non-alcoholic mixers, garnishes and glassware to help legal purchase-age guests craft the perfect drink. Featured bourbon cocktails will rotate monthly, presenting visitors with a variety of traditional and modern options showcasing the entire Jim Beam family of brands.
“In addition to enjoying a cocktail in a special location, we’re educating our guests about how to enjoy our brands at home,” added Bennett. “Whether stirring up a Jim Beam Bourbon Mint Julep for your Derby party or mixing a Knob Creek® Bourbon Whiskey Sour at your next barbeque, our cocktail team will teach you how to impress friends and family with newly attained skills and knowledge.”
The new guest offering is anticipated to boost traffic and enhance Louisville’s Fourth Street experience while promoting responsible consumption.
About the Jim Beam Urban Stillhouse
Located 25 miles from its flagship distillery in Clermont, Ky., the Jim Beam Urban Stillhouse operates as a small working distillery and visitors’ experience like no other, with special features that include:
- A distillation system showcasing a small copper pot still with a unique rectifying column and see-through glass vapor condenser;
- Interactive displays and décor that immerse bourbon enthusiasts in the Jim Beam® brand and educate them on the fine nuances of whiskey making;
- A one-of-a-kind tasting bar crafted from reclaimed wood and designed to reflect barrel staves and flowing bourbon;
- A sculptural American Oak tree built from barrel staves. The tree features a canopy crafted from laser-cut steel leaves and illuminated Jim Beam bottles, symbolic of the First Family of Bourbon;
- A full retail store offering branded items, as well as an opportunity for guests to label, fill and customize their own 375ml or 750ml bottle of Jim Beam Urban Stillhouse Select (50% alc./vol.; SRP: $29.99 and $45.99 respectively).
The Jim Beam Urban Stillhouse is located at 408 S. Fourth St., Louisville, Ky., and is open Monday through Saturday 1:00 p.m. to 9:00 p.m. (Closed on Sundays, New Year’s Day, Easter, Thanksgiving Day, Christmas Eve and Christmas Day).
For additional Jim Beam Bourbon cocktail experiences, visitors can stop by the Jim Beam Bourbon Bar at the Jim Beam® American Stillhouse in Clermont, Ky. Opened in September 2016, the cocktail bar has become a popular spot along the iconic Kentucky Bourbon Trail® tour, which showcases nine of the state’s legendary distilleries.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.