Louisville, KY (October 5, 2015) – In an effort to boost recycling rates, Louisville, in partnership with Coca-Cola and Kroger, is introducing the Coca-Cola Recycle & Win program – a sustainability initiative which offers tips on recycling and rewards selected residents for proper recycling with a $50 Kroger gift card.
“Our Sustain Louisville plan includes a goal of diverting 90 percent of recyclable material away from our landfill by the year 2042,” said Louisville Mayor Greg Fischer. “We believe the Coca-Cola Recycle & Win program will help us make progress toward that goal.”
“Any increase in recycling rates saves tax dollars in the long run by extending the life of landfills,” said Keith Hackett, Metro Public Works Assistant Director for Solid Waste Management. “We know that other communities have achieved increased recycling with the Coca-Cola Recycle & Win program.”
The Coca-Cola Company and Coca-Cola Bottling Company Consolidated have invested over $150,000 in the Coca-Cola Recycle & Win program, which includes a direct mail educational packet sent to all single-family households in Louisville the week of October 16th. The educational packet will contain an official “Give It Back” sticker along with images highlighting which materials SHOULD go in your recycling container. Residents must place the “Give It Back” sticker on one of their recycling containers to be eligible for a chance to win a $50 Kroger gift card. Additional packets and stickers will be available for pick up at Kroger stores throughout Louisville.
“Coca-Cola is proud to bring the Coca-Cola Recycle & Win program to Louisville,” said Lauren Steele, senior vice president, corporate affairs, Coca-Cola Bottling Company Consolidated. “The Coca-Cola Company believes it is essential to educate everyone on the importance of recycling and recycling properly. We also believe that recycling should be a rewarding experience, and what better way to encourage people to recycle than by giving them an opportunity to be a winner!”
The official Recycle Patrol will begin visiting area neighborhoods the month of October in an effort to “catch” households which are recycling properly and will award a total of 270 Kroger $50 gift cards throughout the six-month program.
“At Kroger, we believe it is both our privilege and obligation to engage in our communities, protect the environment and have a positive economic impact. Over the years we’ve implemented numerous programs in all phases of our operations designed to improve efficiencies and otherwise lessen our impact on the environment,” said Penny Goddin, vice president of merchandising, Kroger. “Recycle & Win is a great program because it offers an incentive for community members to develop positive recycling habits while bringing additional attention to the importance of recycling.”