Kentucky Bourbon Festival Unveils new logo and important message

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BARDSTOWN, KY – The world-famous Kentucky Bourbon Festival announced today that they’ve been creatively retooling since celebrating their
silver anniversary in 2016. They launched a sleek new logo to jump-start the 2017 celebrations as well as the festival’s first official message on responsible drinking.

Designed by Vimarc, a Louisville-based advertising agency, the new logo features an original illustration of a Glencairn nosing glass – the tasting glass of choice for many master distillers – holding a Bourbon pour. Wherever space allows, the fresh new logo will also feature the festival’s inaugural corporate responsibility messaging, which reads:

Bourbon Festival
_Bourbon is a good thing._

_Too much Bourbon? Not a good thing._

_Consume with care._

“The Kentucky Bourbon Festival has been evolving right alongside the booming Bourbon industry since the festival’s beginning 25 years
ago,” said Executive Director Jill Hawkins. “The new logo offers a clean, more modern feel to help us continue attracting future generations of Bourbon lovers and industry professionals. But perhaps more importantly, the addition of our corporate responsibility message helps us shine a spotlight on the festival’s foundationally conscientious approach to responsible drinking.”

Tickets for the 2017 Kentucky Bourbon Festival, which takes place September 11 – 17, may be purchased through the festival’s website at
www.KyBourbonFestival.com [2]. Join Bourbon enthusiasts from all over the world, along with master distillers and brand ambassadors, to enjoy
Bluegrass-inspired culinary creations, live music and entertainment – including a headline performance by _Sundy Best_ on Saturday, September
16 – and, of course, the very best of Bourbon in the Bourbon Capital of the World®, Bardstown, Kentucky.

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ABOUT THE KENTUCKY BOURBON FESTIVAL

Started in 1992 as a simple Bourbon-tasting dinner, the Kentucky Bourbon Festival has been produced annually in Bardstown, KY, for over
25 years. In that time, the festival has grown into one of the Commonwealth’s leading community festivals and has been nationally
recognized for celebrating the storied history of one of Kentucky’s most renowned industries. The festival’s success is a direct result of
continued support from regional distilleries, spirits connoisseurs, artists, musicians, and innumerable volunteers. For more information,
please visit www.KyBourbonFestival.com.

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