Louisville, KY – The Kentucky Derby Festival is sharing another sign of spring, as they release the design for the 47th edition of their Pegasus Pin. The 2019 design is inspired by the Festival’s official uniform jacket, just released last spring. The plastic pin is a miniature version of the jacket in fuchsia and Caribbean blue. Beginning in March, the pins will be available to the public and will sell for $6 each at 1,000 retail locations. The price at the entrance to events will be $7.
“The new jackets were such a hit with Festival fans, we wanted everyone to have their own miniature version,” said Mike Berry, President and CEO of the Kentucky Derby Festival. “Plus, these little pins have a huge value, providing free admission into more than half of the Festival’s events, and any 2019 plastic pin could make you a Grand Prize winner.”
Each 2019 Pegasus Pin will come with the opportunity to win one of the Festival’s Grand Prizes when registered with the KDF App or online at PegasusPins.com. The pin envelopes also include coupons with special discounts provided by local retail partners.
The first shipment of 2019 Pegasus Pins arrives on Thursday, February 21st at 10 a.m. They will be delivered to the Evan Williams Bourbon experience on Main Street, the first location to sell this year’s official Festival pins. Festival Officials along with Evan Williams Bourbon experience Artisanal Distiller will be hand dipping the Evan Williams Pegasus Pin bottles in gold wax. The special edition Evan Williams Single Barrel bottles commemorate the 47th edition of the Pegasus Pins and the 64th Kentucky Derby Festival, with a Gold Pegasus Pin sealed in gold wax on the neck of each bottle.
The Pegasus Pin sponsorship program began as an awareness campaign for the Derby Festival in 1973. At that time, only 10,000 of the plastic pins were produced. The 1973 version of the pin is valued at $800-$1,000 and it’s rare to find them. Since then, the pins have become one of the primary sources of funding for Derby Festival events. A pin sponsorship investment is a way fans can support the Kentucky Derby Festival, a not-for-profit organization providing world-class entertainment. More than 250,000 of the pins are produced each year.
Pins are sold in grocery stores, gas stations, banks and other retail outlets all over Kentuckiana and are also available for purchase through PegasusPins.com. Festival Fun Packs, which include a package of 5 Pegasus Pins, also return this year for $25. Children 6 and under are not required to have a Pegasus Pin for admission to Festival events.
More information on the Pegasus Pin program can be found at PegasusPins.com.
About Kentucky Derby Festival: Since 1956, the Derby Festival has worked to bring the community together in celebration. The Festival is an independent community organization supported by 4,000 volunteers, 400 businesses and civic groups, Pegasus Pin sponsorships and event participation. This involvement has made the Festival the largest single attended event in Kentucky and one of the leading community celebrations in the world