Being an events coordinator that specializes in creating, marketing, and managing fundraisers can be a very fulfilling job. It can also, however, be stressful. There is so much on the line when organizing a fundraiser. After all, these charities need the money. Very rarely would they go through the effort of hosting a fundraiser if their charity did not need it to provide relief and services to the poor and disadvantaged.
When you organize and plan fundraisers, you need to do your absolute best for the sake of the sick, or the poor, or to help fund research into a critical area. Whatever the goal, it is often a great one, and to help them you need to do your best in getting the word out there and drumming up so much attention that donations flood in.
Becoming an exceptional fundraising organizer also means more clients, so it is a great strategy from a business and social sense.
Become An All-In-One Fundraising Solution
First thing’s first, you are going to want to become an all-in-one fundraising solution for your clients. This means more money to your company, and for them, it means huge discounts as they don’t need to pay a premium for every single step in the fundraising organization.
Some services to include:
Offer Web Design Services
People donate online, but they won’t want to if they feel that they do not trust the source or the website they are looking at. By offering web design services, you can improve the quantity of donations and organic reach online. If you do offer web design services, however, then you are going to need to offer the complete package. This can be done by combining your web design with reseller hosting packages from Krystal.co.uk. That way, your client can have a great site through you without any hassle.
Offer Marketing Services
Marketing services are a no-brainer. You are organizing this event, and therefore you know best how to market it. Try to aim for a multi-channel approach. Contact local news agencies, contact industry magazines, big paper magazines, local celebrities, businesses, and more. You don’t need them to donate items or money so much as you need them to get the news out there. Make these fundraisers a huge community event that people will want to go to.
Improve Your PR Methods
As a company that organizes fundraisers for clients, you will want to start investing in long-term PR connections:
Partner with Businesses for Long Term Benefits
If you specialize in organizing local events for charities or other businesses hoping to fundraise for a cause, then start building long-term business partnerships. Instead of choosing a different caterer every time, work with one so that you can build up a rapport and work out a discounted deal for repeat service.
Work With Local Communities
You will also want to work with local communities regularly and try to create a mutually beneficial relationship that will help strengthen the community itself and also work in favor for your clients. For example, working with the community so that a client can host an annual fundraising event can translate into you taking the community itself on as a client, simply because they are familiar with you, respect your work, and see your success rate.