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25 Million Visitors Targeted for Bourbon City by 2030

from Louisville Tourism LOUISVILLE, KY (July 23, 2019) – Fueled by visitor demand for bourbon distilleries, iconic attractions, festivals and Top Chef-esque culinary experiences, Louisville’s visitor profile has been rising as the city scoops up national accolades such as Trip Advisor’s “20 of the Top Places to Visit in the U.S. in 2019.” This momentum has Louisville Tourism partnering with a national firm to forecast the future, ultimately seeking to increase the current visitation number from 16.4 million to 25 million by 2030. Jones Lang LaSalle Americas, Inc. (JLL) will guide a Louisville Destination Strategic Master Plan, outlining how the…

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Old Forester’s New Statesman Debuts in New Movie

A press release from Old Forester:  Hollywood has a new character – he’s bold and daring with a rustic, yet smooth approach. America’s first bottled bourbon, Old Forester, is known for being full of character. But this time, Old Forester is introducing a new type of character – a straight bourbon whiskey – named Old Forester Statesman, which will debut in acclaimed filmmaker Matthew Vaughn’s upcoming 20th Century Fox film “Kingsman: The Golden Circle” and will be available for film fans and bourbon aficionados to enjoy August 2017. In “Kingsman: The Golden Circle,” our heroes face a new challenge when their headquarters are destroyed and…