Business

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HelloMetro Says Google Changes Led to Switch in Strategy

For 18 months, Clark Scott has been feeding the beast with fresh, original copy. The beast being the world of content on the Internet. In theory, sites like the family of HelloMetro community sites, which publish fresh and original content, rise in the search result rankings in Google. When they do, internet traffic increases and the sites can charge more for advertising But Scott, the CEO of HelloMetro, says that Google has changed its algorithms (the way it ranks sites) recently in a way that penalizes sites like HelloLouisville.com and dozens of similar ones throughout the world. It’s been quite…


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Matching Maker’s and TV

Maker’s Mark is making a big splash in the TV and advertising industries by airing its first-ever TV commercials this week on the Discovery Channel. I Googled Maker’s Mark TV ad and found an exec from Fortune Brands (the parent company of the Loretto, Ky.) distiller doing an interview on Fox Business News, saying they’re advertising exclusively on Discovery in shows like Man vs. Wild to hit the Male 25-49 age group. So you won’t be seeing the ad on a local station. But maybe bourbon advertising is becoming OK, as we saw Early Times sponsoring a show on the…



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Media Musings and Getting Out of the Dog Biz

Here’s a big shout-out to Terry Meiners, who allowed me to visit his 84WHAS Radio show yesterday and blabber on about the Governor’s decision to snub the President, whether Richie is going to help or hurt David Williams and he let me plug LouisvilleKY.com. He even came up with a new theme song for the site, by Rick Bartlett, “Louisville  K Y”. Belski Blog: Weather guy John Belski is back on WAVE, but not on the air. He will be doing a blog on the WAVE3 site, but mostly about folksy stuff related to weather.  Kevin Harned was promoting it…


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Louisville’s businesses are being over-charged

$2,124.80.That’s how much I’ve spent at Starbucks since I started tracking my expenditures two years ago. That works out to over $88 per month. Even that underestimates my consumption, because it excludes purchases at Heine Bros. and Red Hot Roasters. That’s a lot of coffee. And a lot of unnecessary spending. I know I spend a lot on coffee, but I never would have guessed it adds up to thousands of dollars. I consider myself a decent money manager. I max out my 401(k). I put aside a little each month for my kids’ college educations. I don’t have (too)…


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New Life on Whiskey Row

The bottom line on Whiskey Row was always about one thing — making a deal with Todd Blue. And what a deal he got. Today the city announced a deal that will preserve the facades on all seven buildings along Whiskey Row on Main Street.  A group of investors led by Steve Wilson and Laura Lee Brown saved the day, spending $4.85 million to make Blue go away and getting the city involved (to the tune of $1.5 million) along with the Downtown Development Corporation. Blue bought the seven buildings for $4.3 million back in 2007 with plans to develop…


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Comfy Owners Getting Some Cool Press

There were a lot of media crews in town over the weekend, including one from the popular Travel Channel show Man v. Food Nation. And on Sunday, they were at Westport Village taping a segment spotlighting The Comfy Cow. The show features independent local businesses all around the country. The show’s host, Adam Richman, was there touting the product, interviewing customers and preparing for the big event —  a guy named Joe who works at Zappo’s was preparing to take on a 15-scoop treat for the cameras. He’d won a contest eating Mexican food, and that was enough to get…


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Louisville Bike to Work Profile: Meet one brave bicycling barista

The confident 25 year old observed that many Louisville motorists haven’t yet caught on to the emergence of more bikes on the roads. “At the same time,” she added, “bad bikers give us all a bad name” by doing things like riding on sidewalks into crosswalks and generally ignoring traffic laws.


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Celebrating, or Trying To, on Derby Countdown

Highlights from a memorable weekend, on TV and otherwise. Remember, it is Sweeps month, in addition to Derby Week and the Rain Festival, so TV stations are working hard to produce local content. Local TV stations are spending a load of money, and the weather coverage is costing them, as Bill Lamb explained to distraught “Glee” fans last week. Lamb said the station got tons of calls from irate Glee watchers when their show was pre-empted for tornado coverage, so he had to point out in a Point of View that not only was the station obligated to provide viewers…


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Join Louisville’s Bike to Work Challenge

A friendly competition for Bike To Work Month to encourage people in the Louisville area to use bikes for transportation! Each trip to work or errands count as one point. Most points wins! Organize a team of your colleagues, neighbors, friends, etc. Only the top five scorers in a team will count toward the challenge total. Who will win the coveted Golden Handlebars and be recognized before the whole city at Bike to Work Day, May 20 at Fourth Street Live? Start pedaling. It could be you!